Located in Central Texas, surrounded by rivers and lakes, Austin is Texas’s capital city and the 11th most populous city in the US. Home to some world-renowned brand names like Amazon, PayPal, and Apple, US News ranked it as the most livable city in the US.
As far as Austin real estate is concerned, its prices are expected to rise fast in the coming years. According to 83% of the survey experts, Austin real estate is expected to outperform the whole US average. Since many companies are expanding and relocating to Austin, real estate demand is sure to increase.
So, real estate companies in Austin can get an edge over competitors by having a well-designed website. Here are the top ideas you can use to develop a remarkable real estate website design Austin.
Table of Contents
Landing Pages Optimization:
Whenever someone clicks on your ads or links, they reach your website’s landing pages. Therefore, it is crucial to optimize these pages correctly. Here are a few tips for doing that:
- Focus content language on the customers and their needs.
- Use a clear call to action.
- Use simple language devoid of any fancy words and phrases.
- Have a simple and user-friendly layout.
- Include positive reviews and testimonials to show social proof.
Overall, maintain simplicity on your landing pages to make an impact.
Search Button:
The Real estate market of Austin is thriving in almost all areas. Different areas have different prices and listings. For instance, the per square foot price in the Round Rock Metro area is $159. Barton Hills and Bryker Woods have the highest real estate rates, while Galindo and Hancock have the lowest prices.
Most people come to your website looking for listings in their favorite area. So, it’s better to give them a search bar to let them make their search easily and quickly.
Responsive Web Design:
48% of prospective buyers start their search from their mobile phones. If your site does not respond well to a mobile screen, you will miss a lot. So, having a responsive web design is a minimum requirement for having an excellent real estate website design in Austin. A responsive website will attract more visitors to your site and keep them engaged.
Chatbots on Leadpages:
Many visitors browse through the sites for information only. Give such users a 24/7 live chat platform that engages with your site visitors using Artificial Intelligence. It also gathers their contact details so that you can personally follow up later.
Relevant Photographs:
The photographs that you upload on your website should be relevant to the area you serve. If you are dealing in Austin real estate, having a background of Paris would make no sense. Highlight unique areas of the city, like the Lady Bird Lake, Texas Capitol, Zilker Park, and others. Your website’s homepage should include photographs that represent the Austin area.
Video Tours:
According to Wyzowl, 85% of businesses use videos as their marketing tool, and 66% prefer watching videos over reading text. A 2008 study found that 72% of the text is left unread. While dealing in Austin real estate, conduct video tours of the available properties, which allow your customers to get a clear idea of the property. Video tours will also save your time, as only the interested customers can be booked for a site visit.
Image Compression:
According to statistics, 25% of visitors leave a site that takes longer than 4 seconds to load. Real estate websites need to include hundreds of photographs and videos for available properties. If each picture takes several seconds to load, the visitors may lose interest and move on.
The best trick would be to resize and compress the images before uploading them to the site. A website that loads fast will keep the visitors engaged.
Simple Navigation:
To keep navigation simple, include straight sections on your site with appropriate titles. Don’t use fancy words, as they may seem funny to you, but your visitors might not understand what they intend for.
Give conventional titles to your subsections and categories. For instance, the ‘About Us’ section should be titled as it is, instead of something fancy like ‘My Motto.’ Simple web design ensures the best user experience and improved reputation.
Are you looking forward to taking advantage of the thriving Austin real estate market? Incorporate the tips mentioned above in your real estate website design, and be sure to stay ahead in the competition. Take the help of a professional expert in website design in Austin, and rest assured of quality and performance.
