Using Print Marketing as Part of your Business Strategy

It’s no secret that over the past decade, print marketing has seen a considerable drop since online and digital marketing has sprinted ahead.

Since the pandemic hit there has been an even bigger shift online as a result of lockdowns with businesses forced to close and consumers being asked to stay indoors. People who did not have a laptop, laptop or desktop invested and turned to the world of online shopping and zoom calls.

Whilst there is no doubt that the online world now has more users than ever, this does not mean that print marketing is irrelevant.

Every Good Business Has Business Cards 

As a business owner, you are always on the hunt for new opportunities to generate more customers and revenue. This will likely involve attending networking events or talking about potential opportunities at a dinner party with  a friend of a friend. In these instances, having all your contact details to hand is an essential part of making these interactions develop into something meaningful. Business cards are a tried and tested solution for networking and taking conversation to the next step and hopefully prompting a call, email or online enquiry. 

Business cards are a highly personal and professional form of marketing. They provide potential customers with key pieces of information such as business name, number, address, email and website. Business cards are an amazing tool that can elevate your professional presence, especially if you invest enough time in creating a professional and eye-catching design.

Print and Digital Marketing 

Print marketing and digital marketing go together like two peas in a pod. Print advertising will perfectly compliment your online digital strategy and visa versa.

Having a strong identity with a professional and informative website is essential when print products such as leaflets and business cards feature your web address. In addition to this, you will want to do your best to ensure your customers are leaving great reviews so when potential customers search your brand online they will be greeted with a plethora of positivity giving them the push they need to take the plunge and choose to do business with your company.  

High quality paper, top spec imagery and graphics and high level content paired with an unmatched level of customer service is a recipe for a great print business.

It is also true that you are more likely to hit a wider demographic and grow your customer base when running online and digital printing campaigns side by side. Matching up your modern and professional website and creating eye-catching and high quality pieces of advertising print means the consumer is more likely to remember the content. 

Choosing a Printing Company

Before making a decision on the printing company you would like to work with, it is advised that you have a good idea about the different types of print products you would like (business cards, flyers, posters etc). That way when researching companies you can make decisions based on whether they will be able to meet your requirements. 

Whether you are looking for pocket sized A6 business cards or full-on A3 double-sided full colour perfect bound book with 100+ pages, you will always want to ensure the company uses the highest specification of printing materials. Do your research and make sure the company can fit around your needs and provides a great level of customer service. Rating and reviews can provide great insight into how businesses operate so should never be disregarded. For high quality business cards in London, Trilogy Printing can offer the very best service at a great competitive price.

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