What is Marketing Automation?

Marketing automation is the process of automating marketing tasks with the assistance of specialized marketing tools. The marketers use these specialized tools and software to improve customer relationship management (CRM) and customer data platform (CDP) software. The same strategies are being used for the ease of the marketers as they let you automate the marketing messages along with the content. In the world of technology, these platforms bring our business in conformity with the latest modes of business that require automation and customization of what message you want to share. This helps in building a stronger business. One of the popular names is Exponea that made its mark initially and especially became better after Bloomreach acquired it back in 2020. Today the application guarantees the best services in marketing automation and CDP integrations.

Importance of Marketing Automation

Marketing automation tools have maximized the efficiency of online marketers. The main aim is to streamline the tasks related to lead management and the rest of the essential marketing activities. As an aftermath, the marketer finds it easier to get better revenues.

According to the marketing experts, this is the core concern that led to the development of marketing automation tools. It may need a certain level of training but once done the things start happening in the right direction.

One of the marketing automation software is an automated email. It’s An automated message sending tool that reaches any user according to the trends set by the marketers. A visitor coming to the site will get notifications regarding the abandoned cart items or the updates that keep reaching through the email and newsletter. Thus, a marketer is able to multiply the efficiency along with the sales by effectively engaging the customers. 

Account-Based Marketing 

Account-based marketing or ABM software is meant for B2B marketers who are looking for better account management that can coordinate with the sales. It is an equally essential way of letting the marketers reach the respective customers that will allow them to enjoy better prospects for the future. 

Better Collaboration 

The marketing automation software ensures the direct collaboration between multi-location marketing and sales. It aligns both these elements and thus, ensures higher service level agreements. Thus, it makes the teams work consistently. 

Marketing automation helps in streamlining the sales funnel. Thus, the marketing teams can come up with better leads that can create the customers out of the target audience. 

Marketing Automation Features

Marketing automation has several features that are as follows:

• It is easier to create several automated emails that can render the right information at the right time to the right audience. 

• It is easy to personalize the messages that can let the business grow and acquire better relations with possible customers.

• The task of marketing automation is to develop better leads as the companies run email campaigns. The teams, therefore, are able to share the emails with a larger audience. 

• It is a great tool for CRM integration that helps in transferring the information between marketing and sales. 

• Automation software also helps in multi-location marketing and allows the management of hundreds of local digital advertising campaigns more easily. 

• It is a great tool that will help you in capturing the essential information from the prospect sources and then route them to different systems that will let you store or respond the way you want.

• It assists in achieving the lead scoring. It is essential for better marketing automation and enhanced email platforms. 

• If you are searching for the landing spot for the leads then nothing will help you like several marketing automation tools.

• Social media is working great as a business platform. Several marketers use popular social media networks for the sake of business. Here the automation tools let you manage the accounts in a professional way. 

Marketing Automation VS CRM

Marketing automation and CRM go hand in hand with each other but they have different tasks to do. Marketing automation brings home better sales prospects with top-of-funnel activities. The CRM stores on the other hand the information related to the possible prospects. There is only a symbolic relationship between the two. 

The Integrations 

Marketing automation can help you integrate several applications into it. The most popular among these is the integration of the automation software and the webinar applications. Many solutions have an installed package that makes it possible to access the engagement data. This helps you stay connected with the longer webinar sessions as well. 

It is even possible to integrate marketing automation and a chat platform. The API connectors support several integrations.  according to Lechner-Becker. API connectors can lead to several other integrations for marketing automation, covered by Learning Curve and Leadfeeder.

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