Once again, there’s a new Instagram algorithm in town. The new algorithm encourages articles with a wide range of comments, which means your posts will get greater visibility (and impact) the more interaction they generate. Fortunately, there are simple design strategies and winning captions you can use to make your comment thread pop and offer you the best chance of overcoming the 2019 Instagram algorithm. The following Adobe Spark templates utilize crowdsourcing, comment-boosting captions, prizes, trivia, guessing games, caption competitions, and other sticky things to keep eyes (and fingers) on your postings. Here are six methods to consider, as well as 15 templates to get you started.
1: Crowdsource Opinions
People love to express themselves! Crowdsource answers to questions ranging from your #OOTD to a new feature or product for your organization to receive real-time feedback and promote engagement. Encourage individuals to expound on their selections, and remember to respond to comments—both to express thanks to your fans and to stay fresh in Instagram’s algorithm.
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2: Play a Game
When it comes to encouraging remarks, trivia games are Instagram gold. Your trivia questions can be humorous, clever, current event-focused, or brand-related. Trivia questions and games, in whatever form, elicit a competitive spirit and foster engagement. Trivia postings can be used in your Instagram Stories or feed. Offer a prize to the first person who correctly answers the question to increase participation. Do you find trivia to be a little off-brand? Play guessing games, such as posting a photo of your most recent vacation destination and asking people to guess where it is.
3: Make it Easy with Multiple Choice
With targeted, relevant questions and prompts, make it dead simple for your audience to respond. Changing up a few options and limits might assist to increase engagement. Instead of a generic “How are you today?” try something more particular, like asking them to choose a word they’re meditating on or expressing dissatisfaction in emoji form.
4: Hold a Caption Contest
Hold a caption contest with a hilarious meme template or inspiring content and allow participants to contribute their own caption. You may provide a reward or simply give the winner mad accolades in a post. Respond to everyone who gives it their all. The more you participate, the higher your recognition and the more you feed the algorithm in a favorable way. To locate the material in Adobe Spark’s picture collection, search by emotion, such as “funny.”
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5: Spread Good Vibes With Quotes and Affirmations
Getting your audience to tag someone who does not currently follow you is a simple method to broaden your reach. And, because we all know how much Instagram users enjoy a good vibe, posting your favorite Instagram quotes and affirmations may be a no-brainer. Make sure your caption’s call-to-action is relevant to the image and provides them a cause to joyously share it with their friends. A general “Tag a friend” feels spammy, but a more particular and tailored call-to-action might foster genuine connection. Consider the following possible subtitles for the above creative:
6: Don’t Neglect the Caption
We’re the first to tell you how crucial a visually appealing image or video is on social media. But that’s just the icebreaker. A clever caption engages individuals beyond the double-tap. Captions that cleverly build off the image connect to some of our most remarked pieces. We also like re-posting other people’s fantastic shares, but we make sure to follow best practices by naming the original poster and providing our own perspective in the description. (This is the distinction between curating for the purpose of connection and lazily piggybacking!) Only you can determine what is on-brand for you. Maybe witty one-liners work for you, or you prefer to use Instagram as a microblogging platform (one of the 2019 social media trends we saw), or maybe asking questions works for your audience. Check out some of the captions that drew our audience to our Instagram account below!
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Quote Instagram Captions
- “The greatest glory in living lies not in falling, but in rising every time we fall.” –Nelson Mandela
- “Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead
- “You change the world by being yourself.” -Yoko Ono
- “In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln
- “What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey
- “The purpose of our lives is to be happy.” -Dalai Lama
- “You only live once, but if you do it right, once is enough.” -Mae West
- “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson
- “I would rather die of passion than of boredom.” -Vincent van Gogh
- “Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang
- “It does not matter how slowly you go as long as you do not stop.” -Confucius
- “Everything you’ve ever wanted is on the other side of fear.” -George Addair
- “You become what you believe.” -Oprah Winfrey
- “Believe you can and you’re halfway there.” -Theodore Roosevelt
- “The way to get started is to quit talking and begin doing.” -Walt Disney
- “Love the life you live. Live the life you love.” -Bob Marley
- “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou
- “Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae
- “Success is a collection of problems solved.” – I.M. Pei
- “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh
- “In a gentle way, you can shake the world.” -Gandhi
- “I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami
- “We become what we think about.” -Earl Nightingale
- “Success is not final, failure is not fatal: it is the courage to continue that counts.” –Winston Churchill
- “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis
- “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu
- “Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein
- “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs
- “Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller
- “Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama
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