The point is, you want to develop email subject lines that are effective. You’re probably aware that subject lines stand out in a crowded inbox (because you compete against 121 emails an average office worker receives every single day). And you already know that standing out is the only way to acquire traffic, conversions, and, eventually, revenue.
To summarise, to be a successful email marketer, you must understand what makes a strong subject line succeed.
The email marketing subject line advice in this post is backed up by 20 studies and statistics from CoSchedule’s Campaign Monitor account.
Compose Catchy Subject Lines [Guide]
The idea is to assist you in learning and remembering the mechanics that the best-performing email subject lines often share.
But first, let us provide you with a fantastic starting place.
1. Leverage Words That Have Been Proven To Boost Email Open Rates.
My study into the mechanics of email subject lines unearthed 100 words, phrases, and symbols that are extremely likely to affect open rates when used in subject lines:
2. Remove Words That Reduce Open Rates (Or Trigger Spam Filters)
There are terms that often boost email open rates when used in subject lines, and there are words that typically decrease email open rates.
Here’s a list of 100 words, phrases, and symbols you should never use in an email subject line:
3. Include A Number In Your Subject Line
Clickthrough rates rise by 206 percent when numbers are included in blog post titles.
- Despite the fact that the study focuses on blog posts, subject lines in emails have a similar purpose: to increase clicks from a list (blog post category pages, social news feeds, email inboxes, etc.).
- Using numbers in your subject lines, like blog post titles, enhances email open rates.
According to recent research of 115 million emails, including a number in the subject line increases email open and reply rates. Numbers and facts make your emails stand out by demonstrating a clear and simple message about your offer and setting the correct expectations for your readers.
4. Put An Emoji In Your Subject Line?
The usage of emojis in subject lines was investigated by Campaign Monitor to see whether their inclusion enhanced open rates. When I spoke with Kim Courvoisier, a marketer at Campaign Monitor, a few months ago, she suggested:
Emoji use has resulted in a 56 percent rise in unique open rates for brands. This isn’t a first-hand account. Emojis are becoming more popular, and you may utilize them to build your brand. They also offer a wonderful touch of flair and attention-getting to your email.
- If you’re looking for emojis, here’s where to look:
- To access the emoji keyboard on Windows, use WIN +. (real period punctuation mark).
- To open the emoji window on a Mac, use Control + Command + Spacebar.
5. Keep Your Email Subject Lines The Right Character Length
While the 20 research reviewed for this article disagreed on the length of the email subject lines, everyone agrees on one thing: to keep them brief.
- Mobile devices are used to open 50% of all emails. In portrait mode, iPhones display around 35-38 characters, whereas Galaxy phones show about 33 characters.
- To cut a long tale short, ensure that the 50% of your subscribers who will receive your email on a mobile device can view the whole subject line.
6. Keep Your Email Subject Lines The Right Word Length
According to statistics, the more words you put in your subject line, the fewer people will read your email.
That implies you should try to limit yourself to a small number of letters and words.
7. Test Title Case Subject Lines
According to research, subject lines written in title cases are the most successful in increasing open and reply rates.
The psychological explanation for the success of the title case, according to that research, is perceived authority. In an email subject line, even something as simple as utilizing title case instead of sentence case or entirely lower case is an authority badge for the sender.
It’s the equivalent of wearing a suit to an interview rather than a pair of shorts.
What does a title case look like in practice?
- Pack My Box With Five Dozen Liquor Jugs is the title case.
- Case in point: Fill my package with five dozen liquor containers.
- Pack my package with five dozen liquor containers in lower case
How To Write An Email Preheader
Limit The Character Count
A preheader should be between 85 and 100 characters long. You’ll want to make it brief and to the point. Because your audience will only read your email for a few seconds, compressing your preheader and including a hook will prevent them from skipping it altogether.
Make It Meaningful
Because you only have 100 characters, your preheader must include intriguing and relevant text.
Make use of powerful verbs and keywords, and start with the topic of your email. If your branding permits it, you may even use emojis to get your customers’ attention.
Add Personalization Where You Can
Personalizing all components of your email, including the preheader, is always a smart idea.
Include your consumer right away, whether it’s via utilizing their name as the first word or giving them useful information. People like seeing their names in emails, and they particularly enjoy receiving updates about goods they purchased online.
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