Tik Tok is a sensational marketing platform that takes your business to the next level. No doubt, with over 100 million active users every month only in the US, you can imagine the user base across the world. Though there exists a controversy on data privacy, the platform still increases in popularity day by day.
Not many businesses are aware that the intensity the platform offers for business enhancement is still an irony. Be it an established brand or a startup, this block will help you learn the Tik Tok marketing tricks you can employ to attract desired results.
Table of Contents
Tik Tok A Marketing Platform – Facts to Ponder
Let us quickly run through the facts. It helps you to understand the velocity and generosity of the customer reach, the primary focus behind any digital marketing campaign.
Fact 1: Brand Promotional Videos attract 20 million and more views in a month
Fact 2: 12 Engagements happen per 100 views on an average. Likes, comments, and shares are considered engagements in this context.
Fact 3: Video content with graphical features and animations attracts more than 11 million views a month.
Fact 4: More than 87% of the videos have at least one hashtag.
Prime Reasons to Use Tik Tok as a Marketing Tool
The facts offer a great insight into how much customer base that you can tap. At the same time, Tik Tok has a niche that you can take advantage of.
- The wrong notion of businesses thinking that Tik Tok is for the younger crowd is at fault. Close to 38% of Tik Tok users in the US are above 30 years of age. It is a considerable number for any business to strike the right chord to amplify your business prospects.
- Tik Tok though a famous brand, the organizations is figuring out strategies to make use of it. It is the right time as the competition is relatively low at the moment.
- The main factor that interests most businesses is the cost. While digital marketing plans incur their own expense across the platforms, Tik Tok is cost-effective too.
How does Tik Tok Work?
The pivot of the platform is simple; you have to create videos that last for 15 seconds. People can initiate engagement and begin to interact with you. It generally happens through likes and shares. Comments are the premium pathway to connect with the customers.
According to the Latest Marketing report, the engagement count is exceptionally high in Tik Tok than any social media platform of niche and size. The primary reason is, the engagement activity is very easy for the users. They can also follow your brand account and also set up notifications. These notifications will update them about the new videos time and again.
The central part of your marketing strategy is to make creative and engaging videos. Extensive creative content with an intense call for action can generate a lot of prospective leads as well. With a portfolio of options to record and post-produce the video, Tik Tok is the right channel for your business success.
Tik Tok Marketing Tricks that Can work wonders
1. Creator Partnership Increases Followers
One of the significant challenges businesses face is creating engaging videos. As said earlier, the blend of creativity and technology helps create a sensational video clip. Although Tik Tok has incredible features that one can use with ease, experts suggest partnering with existing creators.
Firstly, the existing Tik Tok celebrity has followers. Secondly, it is a game of money. Strike a good deal with the team that comes under your marketing expense. Lastly, one partnership leads to many. Hence, the enhanced customer reaches increased customer engagement and improved business prospects.
2. Tik Tok SEO using relevant Hashtags
The user search criteria are of significant importance when it comes to Tik Tok Marketing. It would help if you gave the users a way to reach out to your video content. It is the emotion that you tap but must justify with logic. Add relevant hashtags on the videos to offer the user the right way to reach out to you.
The challenge here again is how you can select the relevant hashtags. Tik Tok makes it simple for you. Just type the broad keyword in the search section. It automatically generates several hashtags and leaves them for your choice.
3. Utilize Customer Emotions
It is an art, and customer emotions lead to actions. A commissioned study shows that Gaming, Food, and Technology videos have more views than the rest. That means to say align your video content with these strike points and instigate customer feelings. Such feelings will improve customer engagement. Make a brand for yourself over Tik Tok so that your followers wait for the following video.
Another salient fact about the Tik Tok videos is, more than 80% of the videos have terrific music. And these videos had the highest views. You must keep this number in your mind while making the video content.
4. Celebrity Endorsements
It is as good as you create a visual resemblance of a celebrity with your product or service. Tik Tok has a massive effect in creating this image among your followers. Connect with famous personalities and invite them to endorse your business on their videos. You can also employ them on your video content. The influencer endorsements take your customer engagement level to the peak. If you want to learn more about influencer marketing, read this guide.
5. Consistency Is the Key
It is essential, and many businesses fail to incorporate it. Tik Tok videos have followers for content that has consistency in its content base. It is most of the time not the brand that strikes the customers but the theme, plot, or the core area of the video.
Say, for example, if you are connecting your product with sports, continue doing that for a month. Do not be sporadic in the themes employed. Also, keep the customers informed about the change in the plot for the next series of videos. You can increase the customer base by being constant and giving them quality content to view.
Parting Note
Tik Tok is just a platform; how you will use it depends on your team’s creativity. The highly flexible platform offers businesses various features that can be used even by a beginner. It is time that you incorporate these tricks into your digital marketing master plan.
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